How to "plant a seed" about gifts in Wills, Australia's most innovative NFPs revealed, community events raise more than any other type of fundraising
How charities can "plant a seed" about gifts in Wills
Third Sector spoke to Dr Claire Routley, legacy fundraising specialist in the UK, about how to integrate gifts in Wills into charitable organisations.
"The whole area of gifts in Wills fundraising is a gentle ask. The big challenge is just raising awareness among potential supporters that this is something they can do"